“While high brightness is crucial for outdoor projection, museum installations often call for contrast, resolution and colour fidelity,” says Urbanscreen’s Thorsten Bauer, co-founder and art director. DLP technology is essential,” says event company mclcreate’s creative director, Jamie McAffer.Īshton adds: “In the past 20 years we’ve progressed from slide projection or a three-gun CRT projector to the DLP 4K+ laser projectors with soon to be introduced lamp life of 20,000 hours.”īut projector choice depends on context. “Projectors must be bright, punchy, offer low power consumption and maximum light output while remaining lightweight. High quality projection fabrics with high gain and minimal diffusion also help keep images bright and sharp. Multiple lens options and wide lens shift increase flexibility whilst a robust dustproof design enables projection in harsh environments. Mapping artists look for as many pixels as possible in a projector along with high brightness, reliability, long lamp life, consistent luminance, image blending and warping options and colour accuracy. Selecting an appropriate building or space for the message is crucial, highlights Michael Hassett, md at projection specialist, Technical Direction Company: “Just because a structure or space is projectable it doesn’t mean you can tell just any story. Leaving space between the stage and projection surface prevents stage wash reflecting back on to the surface, washing it out, whilst helping sightlines. Narrative and illusion also need to work together which is missed in shows that are just illusion gag after illusion gag.” Mark Calvert, md at technical solutions company RES, explains: “It helps sell the experience. “Done well, it’s probably the only technique that can give everyone a true wow factor, even the longest serving AV professionals,” says product manager for Epson Europe, Daniel Rose.ģD visuals draw the viewer in, but the surface being projected onto can make or break a show. A mapped landmark building might reflect an event’s theme, producing an impressive backdrop that creates an impact due to its size. Whereas most everyday projected images are flat and small scale, mapping is striking in its originality and innovation. Putting an LED screen on a heritage building is not desirable in most cases, but mapping is non destructive so when you turn it off it disappears.”
AV supplier Creative Technology’s Graham Miller believes mapping “brings things to life rather than staying in the confines of a square set or slab of LED – the screen’s already there so you don’t have to build anything bespoke.”įor Ross Ashton, projection artist and designer from The Projection Studio, the benefits are two-fold: “You can take an everyday object or building the viewer knows, change it and represent it to them in a new way.
0 kommentar(er)
